OEM to Brand : A Pearl River Delta Experience Date: 30 November 2006 Venue: HKCEC

Most of the manufactures locating in the Pearl River Delta are in the traditional OEM business. However, in the recent decade, more and more manufacturers have changed their directions from OEM or ODM to OBM. Some of them built their own brands and some of them applied world-known licenses or acquired brands through merge and acquisition. What makes them to change ? What difficulties and challenges they face ? Is Brand direction bringing them varies benefits, including finance, reputation, business scope and beyond ? Is it easy for SME to change while they are still heavily relying on OEM or ODM ? How difficult is the Brand Management in order to sustain their brand equity ? All these are the questions that we could explore during the seminar. Come and share your experience with others or get inspiration from others. Enquiry: Ms. Candy Leung Website: www.hkyic.org